Thursday, November 02, 2006
guest speakers
We had two guest speakers that spoke about internet marketing. The 4 P's: Product, Place, Price and Promotion. The speakers added 3 more P’s: People, Physical Evidence, and Process. Direct marketing and finding your audience: owners, managers, brokers, and the owning versus renting property. Raltytrac.com they used as an example. They talked about the product life cycle, the speakers talked about how the product is introduced to the market, product growth, maturity, and finally decline. Hybrid cars and Ipods were topics of discuion and these were some examples for the product life cycle. The speakers had interesting ideas about marketing, and some good incite.
# posted by DAZ @ 8:58 AM 
